Most organizers set a ticket price once, by feel, and never touch it again — even as a kirtan fills up faster than expected, or a retreat sits half-empty a week out. BrightStar's pricing tools give you two separate things instead: a recommendation grounded in how your event is actually selling, and the option to let the price respond to that demand without you sitting at your laptop watching sales roll in. The two are kept apart on purpose. You can take the suggestions and stay entirely in control of the number on the ticket page, or you can hand the number over and let it move on its own. Either way, nothing changes on your event until you say so — a suggestion is just a read, and automatic movement only starts once you turn it on for a specific ticket type.
Suggestions versus automatic movement
A suggestion is advice, nothing more. BrightStar looks at how your sales are tracking against the time left before the event and the inventory still unsold, then tells you whether the current price looks low, about right, or ahead of what the demand actually supports. You read it and decide — raise the price for the evening kirtan that's moving fast, hold it steady for the sound healing session that isn't, whatever fits what you already know about your own room.
Automatic movement is the same reading, applied for you instead of by you. You set the boundaries the price is allowed to live inside, and inside those boundaries it adjusts as the event fills or as the date gets closer. This matters most for events you can't watch constantly — a multi-day retreat you're planning months out, or a festival gate you won't be checking hourly.
Why the boundaries matter more than the algorithm
The floor and ceiling you set are what make automatic movement safe to leave running. Without them, a system reading pure demand has no sense of what belongs at your gathering — it only knows that sales are strong or weak. The boundaries are what stop it from doing something you would never have done by hand: pricing a meditation circle out of reach of the community it's meant for, or letting a slow week push a retreat price down past what the weekend actually costs to run. You decide where those outer edges sit. The price only ever moves between them, never past them.
What happens to someone who already bought a ticket
A completed order is settled at the price that was shown when it was placed. If the price moves afterward — up because the room is filling, down because it isn't — the change applies to buyers who haven't checked out yet, not to the person already holding a ticket. That's what makes automatic movement usable at all: a price that could reach back and re-charge someone at the door would undo the trust a gathering depends on. Once an order is paid on BrightStar, that price is closed.
What gets kept
Every adjustment BrightStar makes — or that you make by hand — is recorded against the ticket type. That means the price history of an event is something you can look back at afterward rather than something you have to remember weeks later when you're pricing the next one. Instead of walking into your next retreat or kirtan with an impression of what people paid, you walk in with a record: what the price was, when it moved, and how demand actually tracked against it over the course of the sale.