Marketing & Automation

Pay your affiliates their commission

Set a commission per event, see what each promoter earned, and release their money from your own Stripe balance.

4 min readUpdated 2026-07-29

An affiliate is someone who shares your event with their own people and earns a cut of what they sell — a teacher whose students would come, a venue's mailing list, a friend with a podcast. You set the commission when you build the event, they get a tracked link, and BrightStar records what each of their sales earned them.

This article covers the last step: actually sending them the money. Releasing a payout is one click from your dashboard, and the money comes out of your own Stripe balance rather than sitting with BrightStar first. That distinction matters — BrightStar is not holding a pool of affiliate money on your behalf. It is passing your instruction through to your own connected Stripe account, which is why the checks below exist before anything moves.

How the commission is set

Commission is set per event, in the affiliate step of the event builder. You choose whether it is a percentage of the ticket sale or a flat amount per sale, and whatever you set there overrides any default commission you keep on your account. That lets you run a lean rate for a small kirtan circle and a richer one for a retreat where a single promoter's list is doing most of the selling.

Every commission BrightStar records also carries a release date, set automatically to when the event ends — not when the sale happened. This is not an arbitrary delay. Refunds and cancellations mostly happen in the days and weeks before a gathering, while people are still deciding whether they can make it. If commission were payable the moment a ticket sold, you would regularly be paying a promoter for a sale that gets refunded a week later, and then asking them to send the money back. Waiting until the doors have closed means the sales behind a commission are settled before you ever have to release it.

Releasing a payout

When you are ready to settle what a promoter has earned, the process is the same whether you are paying one commission or clearing a whole event.

  1. 1Open the Commissions page in your dashboard, or the affiliate section on the specific event you want to settle.
  2. 2Find the promoter. Their earned commissions are listed with the amount owed and the current status of each one.
  3. 3Select what you want to release — a single commission, or a batch of everything they've earned.
  4. 4Press the pay button. BrightStar runs through the conditions below before it creates the transfer.
  5. 5The money moves from your connected Stripe account to the promoter's, and those commissions are marked paid. The transfer description carries the event name and the promoter's email, so you can identify it later in your Stripe statement.

What conditions block a payout?

BrightStar checks a set of things before a transfer is created. If any one of them isn't true, the payout is stopped rather than attempted.

The money for a commission comes from your own Stripe balance, not from a float BrightStar holds on your behalf. If your ticket revenue has already been paid out to your bank by the time you go to settle affiliates, your balance may not cover what you owe them — and BrightStar will tell you that plainly rather than failing silently. If you run an affiliate program, keep enough balance on your Stripe account through the settlement window after your event, or wait until your next sales cycle tops the balance back up before releasing older commissions.
Tell your affiliates upfront that commission is released after the event ends, not when the sale happens. It's the single most common source of confusion in a promoter relationship — someone sells a ticket in week one and wonders why they haven't been paid in week two — and one sentence in your invitation to promote the event prevents nearly all of it.

Common questions

How is affiliate commission calculated on BrightStar?

You set it yourself, per event, in the affiliate step of the BrightStar event builder. It can be a percentage of the ticket sale or a fixed amount per sale, and the per-event setting overrides your account-level default. BrightStar records a commission for each sale that an affiliate's tracked link drove, at the rate that was in force for that event.

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Commission comes out of your side of the sale, not out of BrightStar's platform fee. That makes it a real cost of distribution and worth pricing deliberately: a 20 percent commission on an event where you are also absorbing the platform and processing fees is a meaningfully different margin than the same 20 percent on a buyer-pays event. The affiliate program is also separate from the brand ambassador program, and the two stack — one sale can pay a commission to the promoter who sold it and an ambassador share to whoever referred the organizer.

When can I pay an affiliate their commission?

After the event ends. Every commission BrightStar records carries a release date set to the event's end time, and the payout is blocked until then, whether or not the promoter has requested it. The reason is refunds: most cancellations happen before the gathering, so holding commission until the doors have closed means you are not asking a promoter to return money on a ticket that no longer exists.

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This release date is set automatically when the event is created and can't be moved earlier by you or the promoter. It exists specifically to protect against the ordinary refund pattern of live events, where most cancellations land in the days and weeks before the gathering rather than after it. By the time the release date arrives, the sales underneath the commission are effectively settled, so releasing it is close to risk-free.

Where does the affiliate's money actually come from?

From your own connected Stripe account. BrightStar issues the transfer acting as your account, so the funds are drawn from your Stripe balance and go straight to the promoter. BrightStar's own balance is not involved. If your ticket revenue has already been paid out to your bank and your balance no longer covers the commission, BrightStar tells you rather than failing quietly.

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This is worth planning around if you run a large affiliate program on a single event. Stripe pays your ticket revenue out to your bank on your normal payout schedule, and once it has left, it is not available for transfers. Two habits avoid the problem: settle affiliate commissions in the first days after the event while the revenue is still on your Stripe balance, or set a slightly longer payout schedule on your Stripe account for the period around a large gathering.

What happens if a sale that earned commission gets refunded?

BrightStar checks the underlying orders again immediately before moving any money, not just the commission's own recorded status. If any of the sales behind the selected commissions has since been refunded or partially refunded, the payout is stopped and you are asked to refresh and try again. This closes the narrow gap where a refund arrives after a commission was marked available but before you pressed pay.

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This check happens at the exact moment you press pay, not when the commission was first calculated, which closes the gap between a commission looking available and money actually moving. If a refund is found, BrightStar stops before creating any transfer and asks you to refresh the list and try again, so you never end up paying out on a sale that no longer exists.

My affiliate cannot receive a payout. What is wrong?

Almost always their Stripe onboarding. BrightStar checks that the promoter's connected account has the transfers capability active before attempting the payment. If Stripe is still verifying them, that usually completes within one to two business days and you can retry. If the check comes back needing more from them, ask them to log into their Payment Settings and finish verification. A promoter who has started but not completed Stripe onboarding will look connected to them and still not be payable.

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There is a second, rarer cause: a stale account record, which happens when the promoter's Stripe account was created against a different platform key and no longer resolves. BrightStar detects this, clears the broken record, and asks the promoter to reconnect from scratch in Payment Settings. In both cases the commission itself is untouched — it stays recorded and payable, and you release it once their account is ready.

Can I pay commissions in more than one currency at once?

No, and this is deliberate. BrightStar releases commissions one currency at a time, so a promoter who sold tickets on both a US and a European event is paid in two separate batches at their true amounts. Nothing is converted at an exchange rate you did not choose, and no combined total is invented that matches neither currency.

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Splitting by currency also keeps your Stripe statement honest: each transfer's amount and description line up with a real currency and a real promoter, rather than a blended figure that would need an exchange rate applied after the fact. If a promoter has earned commission in two currencies, you'll simply release two separate payouts to them, each identifiable on its own.

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